Under a land promotion agreement, Conflux Land & Property and the landowner align their interests in seeking to maximise the value of the site through the planning process, followed by a land sale on the open market.

 

Promotion agreements can be structured to reflect the particular circumstances of the site and the landowner’s objectives. This may include a fully funded promotion arrangement, under which the promoter assumes all of the planning costs at risk, as well as alternative structures that provide for different levels of risk and reward.

 

The planning system continues to evolve, creating new opportunities for well-located and deliverable sites. A strategic assessment can help landowners — including homeowners who may never previously have considered themselves ‘landowners’ — understand the development potential of their property and identify the most appropriate route to unlocking its value.